Topic 02 of 6
Valuation: What is my startup really worth?
How investors price Indian startups and consumer brands: revenue multiples and the numbers that move them, valuation reports under Rule 11UA, and how ESOP pools and anchoring change the price you actually get.
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Blog · 6 min read · 5 Sept 2026Why Two D2C Brands at ₹20 Cr Revenue Raise at 2x and 6x: How Investors Really Value Consumer Brands in 2026Revenue multiples for Indian consumer brands range from 1.5x to 8x at the same revenue. Here is the math investors use to decide where you land, and the five numbers that move you from one end to the other.Read this first All valuation articles
BlogValuation · 3 min readRead article21 Sept 2026What Your Startup's Valuation Report Actually Says: DCF, Rule 11UA and the Three Different Reports Indian Law Asks For, Decoded
Every priced round in India comes with a valuation report that says your shares are worth at least what the investor is paying. Founders rarely read it. What it is for, which law asks for which report, and why it does not set your price.
BlogValuation · 5 min readRead article27 Aug 2026The ESOP Top-Up Trap: How a 10% Pool Quietly Turns a ₹40 Cr Valuation Into ₹36 Cr, and How to Size It Properly
An investor asks for a 10% ESOP pool "in the pre-money". The headline valuation stays ₹40 Cr. Your effective valuation drops to ₹36 Cr. How the option pool shuffle works, how to size a pool from a hiring plan, and the Indian rules.
Case studies on valuation
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