Fundraising advisory
Fundraising advisory for startups ready to raise.
Short answer
Alphamark Ventures is a fundraising advisory firm for Indian startups raising seed, angel and pre-Series A rounds from ₹1 Cr. We test whether you are ready, sharpen the investment story and numbers, take you to relevant investors, and stay with you through valuation, term sheet, diligence and closing.
What does a fundraising advisor do for a startup?
A fundraising advisor runs the raise alongside the founder so the founder can keep running the business. The work starts before any investor meeting and ends when the money is in the bank.
- Readiness check: is the business, the data and the round size investable right now, and if not, what has to change first.
- Investment story: you bring your deck and financial model; we pressure test them from the investor side and refine both.
- Investor mapping and outreach: a shortlist of angels, angel funds, family offices and funds that actually invest at your stage and in your category, and warm introductions to them.
- Valuation and terms: pricing the round, choosing the instrument, and negotiating the term sheet clauses that matter.
- Diligence and closing: data room, investor questions and the 6 to 10 weeks of paperwork between a signed term sheet and funds received.
- Non-dilutive capital: grants, government schemes and debt that can sit alongside equity.
Which startups do we work with?
Startups with a product in market, meaningful traction and a clear plan for what the next round of capital will achieve. Seed and angel rounds start from ₹1 Cr; pre-Series A rounds are typically ₹5 Cr to ₹15 Cr.
We are sector agnostic, with the deepest experience in consumer, D2C, consumer tech and consumer AI. We take pre-seed rounds selectively, for repeat founders or specialised categories such as deep tech with a market-ready product.
How does the process work?
Submit your startup with your deck. We review every submission for fit; if there is one, we set up a call, agree the mandate and build the fundraising plan together. How long the raise takes depends mostly on how ready the business and its data are on day one.
How is this different from a pitch deck service or an accelerator?
A deck service stops at slides. An accelerator runs a cohort programme. A fundraising advisor is accountable for the raise itself: the investor list, the conversations, the terms and the close. For startups that need structured growth support first, our sister programme Alphamark Atom Accelerator is the better starting point.
Frequently asked questions
- Do you guarantee that my startup will raise funding?
- No. Funding always depends on investor interest, diligence and terms both sides accept. We only take on mandates where we believe a raise is realistic, which is why every submission is reviewed for fit first.
- How are fundraising advisors paid in India?
- Engagements usually combine a fixed component for preparation with a success-linked component on the amount raised. Our terms depend on the business and the round, and we discuss them on a call once we have confirmed a fit.
- Do you invest in the startups you advise?
- We do not typically invest directly. Our role is to prepare startups and connect them with the right capital.
- Can you build my pitch deck and financial model from scratch?
- Founders bring their own deck and model, because investors expect founders to own their numbers. We review, challenge and refine both until they hold up in an investor meeting.
- Is my information kept confidential?
- Yes. We share your deck and data with investors only with your consent.
Further reading.
- Blog27 Sept 2026Read article
Pre-Series A in India (2026): How Much to Raise, What Dilution Is Normal, and the 7 Numbers Investors Check Before Your Deck
Round size, dilution, the seven numbers investors check before they open your deck, and the real timeline from first meeting to money in the bank. Written for consumer brands raising in the next six months.
- Blog27 Sept 2026Read article
Why Two D2C Brands at ₹20 Cr Revenue Raise at 2x and 6x: How Investors Really Value Consumer Brands in 2026
Revenue multiples for Indian consumer brands range from 1.5x to 8x at the same revenue. Here is the math investors use to decide where you land, and the five numbers that move you from one end to the other.
- Blog27 Sept 2026Read article
Every Clause in an Indian Seed Term Sheet: What Is Standard, What Is Aggressive, and Exactly What to Push Back On
The clauses that cost founders the most are rarely the ones they negotiate hardest. A clause-by-clause guide to Indian seed and pre-Series A term sheets, with market-standard positions for 2026 and the language to push back with.
- Blog27 Sept 2026Read article
Why Good Brands Fail Due Diligence: The 9 Data Room Problems Investors Find in Week Two, and the Real 6 to 10 Week Closing Timeline
Term sheets rarely die because the brand is bad. They die because diligence finds something the founders did not know or did not say. The nine problems we see most, a data room checklist, and a realistic closing timeline.