Topic 04 of 6
Investors & capital: Who should I raise from, and who can invest?
VCs, family offices, strategic investors, angel funds, NRIs and government schemes: who each one suits, how they decide, what the rules allow, and how to choose a lead investor who can support your next round.
10 reads · 4 case studies
Start here
Blog · 4 min read · 10 Aug 2026Family Office, VC or Strategic Investor for a ₹5 to 15 Cr Round: Speed, Terms and Control ComparedFamily offices are leading more consumer rounds in India. Strategic investors pay more and ask for more. VCs bring follow-on money and a Series A path. What each actually means for your speed, terms, control and eventual exit.Read this first All investors & capital articles
BlogInvestors & capital · 3 min readRead article3 Oct 2026SEBI's New Angel Fund Rules (2025): Only Accredited Investors, ₹10 Lakh to ₹25 Cr Cheques, and What It Changes for Your Angel Round
Angel funds now accept only accredited investors, and the per-startup limits changed. Most founders have not noticed. What the SEBI rules mean for your angel round, your cap table and your timeline.
BlogInvestors & capital · 2 min readRead article30 Sept 2026NRI Investment in Indian Startups: Repatriable vs Non-Repatriable, and the Rule That Can Make Most of the FEMA Paperwork Disappear
Many Indian angel rounds include a cousin in Dubai or a friend in California. Founders treat them as foreign investors, or as residents. The right answer depends on one choice: repatriable or not.
BlogInvestors & capital · 3 min readRead article28 Sept 2026How Indian VC Funds Actually Make Money, and Why That Math Decides Your Valuation, Your Round Size and Who Says No
A VC who passes on your good business is often not judging the business. They are doing fund math. A worked ₹300 Cr fund shows why investors need certain ownership and why some good companies fit other capital.
BlogInvestors & capital · 2 min readRead article23 Sept 2026Chinese, Hong Kong or Singapore-Routed Money in Your Round: What the 2026 Press Note 3 Changes Actually Allow, and What Still Needs Approval
Since 2020, any investor with Chinese or Hong Kong beneficial ownership needed approval to invest in an Indian company. In 2026, a narrow door opened: under 10%, non-controlling. What that means for your foreign investors.
BlogInvestors & capital · 3 min readRead article19 Sept 2026Government Money for Startups in 2026: What Is Actually Still Open After the Seed Fund Closed, and Why You Cannot Apply to the ₹10,000 Cr Fund of Funds
Founders still search for the Startup India Seed Fund, but applications closed on 31 May 2026. The ₹10,000 Cr Fund of Funds 2.0 is real money, yet no founder can apply to it directly. What is actually open, and how each scheme reaches you.
Case studies on investors & capital
Case Study
Investors & capital · 6 min readRead case study2 Oct 202636 Investor Meetings and No Lead: How a Vertical SaaS Seed Round Got Two Term Sheets From 12 Meetings
A vertical SaaS company spent four months in 36 investor conversations with no lead. Only five of those investors could ever have led the round. A list rebuilt around fit produced two term sheets from twelve meetings.
Case Study
Investors & capital · 5 min readRead case study2 Oct 2026A ₹200 Cr Business That Was Not a VC Outcome: Why Good Consumer Brands Get "No" From Large Funds, and Who Says Yes
A profitable foods brand with a path to ₹200 Cr revenue kept hearing no from large VC funds. The business was fine; its likely exit was too small to move a large fund. Rebuilding the investor map around exit fit closed ₹25 Cr.
Case Study
Investors & capital · 5 min readRead case study2 Oct 2026The Investor Who Could Not Fund the Next Round: Choosing a Seed Lead on Follow-On Capacity, Not Just Price
A consumer app had two seed term sheets. The higher valuation came from a small fund near the end of its investment period with almost no reserves. Modelling the full path to Series A showed why the lower offer was worth more.
Case Study
Investors & capital · 4 min readRead case study2 Oct 2026The Strategic Investor Was Worth More Than the Cheque, If the Terms Were Right: A Consumer Health Series A Case Study
A women's health brand had two Series A offers: a VC with a bigger cheque, and a pharma company with a smaller one plus 12,000 chemist outlets. Modelling the channel and the strings attached showed when strategic money is worth more.
Planning to raise capital?
Done reading? Share your startup and we will tell you where you stand.
Submit your startupWe review every opportunity for fit before taking it forward.